How does Angry Frog! calculate fees and charges?

Angry Frog! uses two distinct charges to calculate the total amount you will be billed each month for the service.

Part one, is the Monthly Fee.

The monthly fee is a fixed fee calculated based on what usage you have in the system.  This is calculated on the following data points:

  • Number of Pages
  • Number of Videos in total
  • Number of Galleries in total
  • Number of Slideshows in total
  • Number of Organisations in total
  • Number of Products in total

The system checks your usage, and places you in the correct plan, which is one of:

note: the items in brackets are not an exhaustive list, they just show the usage that will trigger you to be on this plan.

  • Micro (5 pages or less, 5 galleries or less, 5 videos or less, 0 slideshows, 0 organisations, 0 products) $10.95 per month AUD
  • Starter (10 pages or less, 10 galleries or less, 10 videos or less, 1 slideshow or less, 0 organisations, 0 products) $19.95 per month AUD
  • Standard (11 pages or more, 11 galleries or more, 11 videos or more, 2 slideshows or more, 0 organisations, 0 products) $29.95 per month AUD
  • Professional (1 product or more) $49.95 per month
  • Directory (1 organisation or more, 0 products) $79.95 per month
  • eCommerce (1 organisation or more, 1 product or more) $99.95 per month

Part two, is the consumable usage.

The consumable usage is calculated by taking your usage of each of our consumable items, and deducting the free tier, and then applying our sliding scale of pricing.

The sliding scale is shown below the free tier explanation.

What is the Angry Frog! Free Tier?

The Angry Frog! free tier allows you to use a generous amount of consumables each month in order to ascertain the suitability of the service for your purposes.  

Many users can operated entirely within this free tier, and pricing is extremely competitive once this tier is exceeded.  We also provide a real-time, convenient dashboard so you can keep in control of your costs.

Available consumables include access to our development team for custom development, access to our content entry team, bulk SMS sending, bulk email sending, bulk push notification sending, video uploads, audio uploads, file uploads.

The free tier entitles you to:

  • Send 10 SMS messages per month
  • Send 25000 email messages per month
  • Send 10000 push notifications per month
  • Upload 10 new videos per month, and have them transcoded into web friendly formats (HD and SD, mp4 and ogg versions), plus made available for unlimited views
  • Upload 10 new audios per month, and have them transcoded into web friendly formats (mp3 and ogg versions), plus made available for unlimited plays
  • Upload 1000 new files per month, and have them stored and available for unlimited downloads
  • Receive 15 minutes of free development per month
  • Receive 15 minutes of free content entry per month

Consumable Pricing Scale

Email Send Pricing

Maximum Quantity Sent (per month) 25,000 50,000 125,000 250,000 500,000 1,000,000 More than 1M
Price per unit sent in AUD $0.00 $0.000999 $0.000888 $0.000777 $0.000666 $0.000555 POA

SMS Send Pricing

Maximum Quantity Sent (per month) 10 1,000 5,000 10,000 20,000 50,000 More than 50k
Price per unit sent in AUD $0.00 $0.09988 $0.09366 $0.09142 $0.08973 $0.08201 POA

Push Notification Send Pricing

Maximum Quantity Sent (per month) 10,000 1,000,000 5,000,000 10,000,000 50,000,000 1,000,000,000 More than 1B
Price per unit sent in AUD $0.00 $0.0000250 $0.0000225 $0.0000198 $0.0000143 $0.0000101 POA

Video Upload Pricing

Maximum Quantity Uploaded (per month) 10 50 100 200 350 500 More than 500
Price per unit uploaded in AUD $0.00 $3.97 $3.63 $3.23 $2.87 $2.37 POA

Audio Upload Pricing

Maximum Quantity Uploaded (per month) 10 100 200 500 1000 5000 More than 5k
Price per unit uploaded in AUD $0.00 $1.67 $1.24 $0.96 $0.89 $0.83 POA

File Upload Pricing

Maximum Quantity Uploaded (per month) 1,000 More than 1000
Price per unit uploaded in AUD $0.00 $0.0001

Angry Frog! Development Pricing

Maximum number of minutes used (per month) 15 120 300 600 1200 2400 More than 2400
Price per minute used in AUD $0.00 $1.47 $1.39 $1.31 $1.23 $1.15 POA

Angry Frog! Content Entry Pricing

Maximum number of minutes used (per month) 15 120 300 600 1200 2400 More than 2400
Price per minute used in AUD $0.00 $0.76 $0.66 $0.56 $0.46 $0.36 POA


Your total monthly fee is calculated by adding together your Monthly Fee, and Usage fees for the calendar month, and this fee is payable by the 7th of the following month.

For example, if you have the following

  • 30 page website
  • A mailing list with 12,500 contacts

and use the following in a month

  • send 50,000 emails ($24.95)
  • upload 20 PDF files ($0.00)
  • upload 15 product videos ($19.85)

Your total monthly charges would be:

Standard Package @ $29.95 + Consumables @ $44.80 = Total monthly fee of $74.75

As a comparison,

If you had a typical VPS server to achieve similar performance to Angry Frog! platform (from GoDaddy http://au.godaddy.com/hosting/vps-hosting.aspx you're looking at approximately USD $39.95 per month - competitor checked 4th January 2014),

and use Campaign Monitor's USD $129 plan (http://www.campaignmonitor.com/pricing/ - competitor checked 4th January 2014 )" to send the same number of emails,

and YouTube to handle your videos,

your monthly charges would have been USD $168.95

when using a conservative exchange rate of 1.1 AUD to 1.0 USD, this is AUD$185.85, Angry Frog! is 60% less expensive than this typical alternative.

PLUS you would have to mess around with youtube embed code (and distracting other videos shown at the end of your video), log into 4 different systems, and have server administration knowledge to administer a VPS server.

Last Updated: Tue Apr 14 11:38:23 2015

App Friendly

Angry Frog! Content Management allows you to manage the content in your smartphone app from the same place you manage the content in your website.

Developer Friendly

Web designer productivity is a key focus for Angry Frog!, with our own large team of web designers/developers using the system daily as well as you.

Marketer Friendly

Login, blog, import your list, start mailing, it really is that easy. Create emails in seconds, measure results, make money.